Marketing: Customer Needs and Wants

IESE Business School

business-strategy   |   Intermediate   |   12 Hours

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

The course will cover the following:
1. Marketing Fundamentals
2. Product, Pricing and Channel Decisions
3. Building Strong Brands
4. Communication Strategy

What skills will you gain?

credit cards

pricing

value proposition

want

customer experience

brand equity

market (economics)

Target Market

brand

Marketing