Digital Media and Marketing Strategies

University of Illinois at Urbana-Champaign

marketing   |   Advanced   |   13 Hours

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.

What skills will you gain?

Strategy

marketing strategy

social media marketing

digital strategy

Digital Marketing

Planning

Social Media

market (economics)

media market

Marketing