Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

University of Illinois at Urbana-Champaign

marketing   |   Advanced   |   10 Hours

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

What skills will you gain?

Data Visualization

Digital Marketing

analytics

Market Analysis

Planning

performance

Data Analysis

Leadership and Management

analysis

Marketing