Social Media Advertising

University of Colorado Boulder

marketing   |   Advanced   |   9 Hours

Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.

What skills will you gain?

Digital Advertising

influencer marketing

social media campaigns

social media marketing

Social Media Platforms

Advertising

media campaigns

advertising campaigns

Social Media

Marketing