Business Analytics and Digital Media

Indian School of Business

data-analysis   |   Advanced   |   8 Hours

The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance.

What skills will you gain?

perceptual mapping

business analytics

factor analysis

augmented assignment

Factorization

digital media

cluster analysis

secondary data

analytics

analysis