Digital Learning Skills & Enrichment Initiative is a programme spearheaded by the Higher Education Commission of Pakistan in partnership with Coursera, a renowned online learning platform of global repute.
Coursera is an online learning platform featuring many different subjects across an array of learning formats, such as courses, Specializations, Professional Certificates, degrees, and tutorials. Over 300 leading universities and companies provide instruction on Coursera, including Stanford, Duke, Illinois, University of Colorado Boulder, Google, IBM, Microsoft, and Meta.
Acquire job-relevant skills quickly in a two-hour interactive session with a subject matter expert. Access resources in your web browser and follow step-by-step guidance for project execution.
Professional Certificates on Coursera provide skills for career advancement through self-paced learning from top companies and universities. Completing practical projects showcases expertise to potential employers, helping launch your professional journey.
Specialization programs refine career skills through structured curriculums with challenging courses and practical projects. Completion results in a Specialization Certificate for professional recognition.
Digital Learning Skills & Enrichment Initiative is a programme spearheaded by the Higher Education Commission of Pakistan in partnership with Coursera, a renowned online learning platform of global repute.
Coursera is an online learning platform featuring many different subjects across an array of learning formats, such as courses, Specializations, Professional Certificates, degrees, and tutorials. Over 300 leading universities and companies provide instruction on Coursera, including Stanford, Duke, Illinois, University of Colorado Boulder, Google, IBM, Microsoft, and Meta.
Acquire job-relevant skills quickly in a two-hour interactive session with a subject matter expert. Access resources in your web browser and follow step-by-step guidance for project execution.
Professional Certificates on Coursera provide skills for career advancement through self-paced learning from top companies and universities. Completing practical projects showcases expertise to potential employers, helping launch your professional journey.
Specialization programs refine career skills through structured curriculums with challenging courses and practical projects. Completion results in a Specialization Certificate for professional recognition.
DLSEI 3.0 Cohort 3 registration has been closed.
Included with DLSEI 3.0
Learn, practice, and apply job-ready skills with expert guidance
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Learn at your own pace
Domain
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to edit and improve your Facebook ads. The goal of this project is to get to know creative but yet simple ways to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. Then, we will take a close look at different kinds of Facebook advertisements and analyze strategies of optimizing a Facebook advertisement. Your newly achieved skills will help you reach and grow your target audience when creating a new Facebook ad campaign in the future.
Advertising
Social Media Management
Advertising Campaigns
Social Media Marketing
Campaign Management
Promotions and Campaigns
Marketing
Social Media
Social Media Content