Digital Learning Skills & Enrichment Initiative is a programme spearheaded by the Higher Education Commission of Pakistan in partnership with Coursera, a renowned online learning platform of global repute.
Coursera is an online learning platform featuring many different subjects across an array of learning formats, such as courses, Specializations, Professional Certificates, degrees, and tutorials. Over 300 leading universities and companies provide instruction on Coursera, including Stanford, Duke, Illinois, University of Colorado Boulder, Google, IBM, Microsoft, and Meta.
Acquire job-relevant skills quickly in a two-hour interactive session with a subject matter expert. Access resources in your web browser and follow step-by-step guidance for project execution.
Professional Certificates on Coursera provide skills for career advancement through self-paced learning from top companies and universities. Completing practical projects showcases expertise to potential employers, helping launch your professional journey.
Specialization programs refine career skills through structured curriculums with challenging courses and practical projects. Completion results in a Specialization Certificate for professional recognition.
Digital Learning Skills & Enrichment Initiative is a programme spearheaded by the Higher Education Commission of Pakistan in partnership with Coursera, a renowned online learning platform of global repute.
Coursera is an online learning platform featuring many different subjects across an array of learning formats, such as courses, Specializations, Professional Certificates, degrees, and tutorials. Over 300 leading universities and companies provide instruction on Coursera, including Stanford, Duke, Illinois, University of Colorado Boulder, Google, IBM, Microsoft, and Meta.
Acquire job-relevant skills quickly in a two-hour interactive session with a subject matter expert. Access resources in your web browser and follow step-by-step guidance for project execution.
Professional Certificates on Coursera provide skills for career advancement through self-paced learning from top companies and universities. Completing practical projects showcases expertise to potential employers, helping launch your professional journey.
Specialization programs refine career skills through structured curriculums with challenging courses and practical projects. Completion results in a Specialization Certificate for professional recognition.
DLSEI 3.0 Cohort 3 registration has been closed.
Included with DLSEI 3.0
Learn, practice, and apply job-ready skills with expert guidance
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Recommended experience
Learn at your own pace
Domain
By the end of this project, you will be able to set up a Facebook Ads campaign. Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is the last step before launching the Facebook Ads campaign. This project is for intermediate Social Media Managers, who already have the basics of how to manage a Facebook page, can deal with Facebook Business and posts easily, and who are interested in setting up Facebook Ads campaigns in a correct way. Learning to use Facebook Ads enables you to have control over your spending on Social Media, get clear insights about the performance of your Facebook Ads campaigns and finally reach your perfect audience easily.
Social Media Management
Social Media
Promotions and Campaigns
Marketing
Advertising Campaigns
Campaign Management
Social Media Content
Social Media Marketing
Advertising
Digital Marketing