Predict Ad Clicks Using Logistic Regression and XG-Boost

About this guided project

In this project, we will predict Ads clicks using logistic regression and XG-boost algorithms. In this project, we will assume that you have been hired as a consultant to a start-up that is running a targeted marketing ad campaign on Facebook. The company wants to analyze customer behavior by predicting which customer clicks on the advertisement.

What skills will you gain?

Machine Learning

Predictive Analytics

Machine Learning Software

Data Science

Scikit Learn (Machine Learning Library)

Predictive Modeling

Statistical Modeling