Entrepreneurship I: Laying the Foundation

You may have noticed that what is new often behaves differently than what has become accepted over time whether it is in a market, technology, or with people and firms. This course helps you develop a perspective on managing innovation. That is, you will build your capability to lead and design your organization in effectively implementing innovation initiatives and achieving their strategic intent. To do this, you will learn a set of frameworks, tools, and concepts that can help you address several important challenges in managing innovation. The first challenge is in regards to how to successfully implement innovation efforts within established firms and alongside established businesses. You then investigate the particulars of managing innovation when disruptive technologies are involved. Other topics include leadership of new product development teams, planning and evaluation of innovation initiatives, and management of innovation across organizational boundaries, as happens with alliances or virtual firms. You will be able to: -Analyze innovations and their impact on organizations -Articulate a research-informed perspective on innovation -Utilize frameworks, tools, and concepts to address challenges that arise in innovation This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

What skills will you gain?

Entrepreneurship

Value Propositions

Market Analysis

Leadership

Team Building

Market Opportunities

Customer Insights

Business Modeling

New Business Development

Resource Management

Strategic Planning

Business Strategy

Ideation